UNICORN OF PATISSERIES | MR. HOLMES BAKEHOUSE

May 4, 2015

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Anyone that has spent more than a millisecond in our presence knows we have voracious sweet tooth. Healthy? Doubtful. Shameful? Hardly. Compounded by a weakness for subway tiles, pretty type + neon signage, we’re rendered weak-in-the-knees at the sight of any, or all, in combination. Enter San Francisco’s newish bakery-on-the-block, Mr. Holmes Bakehouse, a case study in calorie-laden, design perfection.

Upon opening their doors in California’s city by the bay last November, the cult following wasn’t far behind. The pâtisserie’s claim to fame, the ‘Cruffin’, described by many as the unicorn of pastries, is a hybrid of the mainstream muffin and its more sophisticated Euro cousin, le croissant. So desirable is the buttery treat, a recent burglary that left the cash register full and the recipe book empty, was dubbed the great ‘Cruffin Caper’ of 2015. Ry Stephen, co-owner and pastry chef, warns fans to be weary of potential imposters and lackluster knockoffs, meanwhile humbled that a sticky bandit thought so highly of his desired goodies.

Sweets and treats aside, the bakery’s branding is equally satisfying. Third co-owner and fellow Aussie, Aron Tzimas, set out to offer guests much more than the renowned pastries behind the case. The signature Bakehouse takeaway box, white with simple type and a gilded ‘pinch of glam’, is a stylish upgrade to the proverbial kraft packaging of yore. “We knew we wanted it to feel like you were receiving a birthday present,” touts Tzimas; if every birthday looked this good, who wouldn’t mind adding another candle to the cake?

Looking for a sinful indulgence sans the calories? Check out Mr. Holmes’ Instagram, or what we like to call ‘a direct feed to your darkest cravings’. While admiring from afar is much kinder to the age-old saying ‘A moment on the lips…’, this jewel-box bakery sits high atop our must-try list.

Mr. Holmes Bakehouse | 1042 Larkin Street, San Francisco, California, 94109

Images courtesy of Mr. Holmes Bakehouse.

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