Five years ago we backed a Kickstarter campaign to launch a new brand, Appointed. An assortment of American-made paper goods were destined to elevate desktops one beautiful bookcloth covered notebook at a time. The brand’s founder, Suann Song, had been designing and producing letterpress wares we’d purchased for years; we knew any creative pursuit she was leading, we definitely wanted to stand behind.
Fast forward from 2015 (when we could barely contain our excitement over the soon-to-début brand) and Appointed is celebrating their 5th anniversary. Under the discerning eye and creative direction of Suann, we’ve watched the boutique brand grow to a curated collection of products, each the embodiment of the brand M.O., “Everyday elevated paper goods to inspire productivity and creativity.” In the five years since purchasing our first notebook, Appointed has become a staple for every project and planner we took a pencil to, and quite honestly, if asked to assign a score, we’d unequivocally hand out a perfect ten. Every layout, typeface and color selection – perfection. For all the paper peeps out there (cue #paperpeoplearethebestpeople), that’s a proclamation not to be taken lightly.
Last week we received a surprise package, wrapped in a signature box with bespoke branding. Inside, 5th Anniversary special edition wares and a handwritten note from Suann, thanking us for our ongoing support for the past five years. We weren’t alone in receipt of such a delightful display of gratitude, similar boxes were posted to fellow backers and loyal supporters – the act a reflection of Suann’s combination of poise, generosity + humbleness that reminds us why we fell head-over-heels for this now iconic brand in the first place. In honor of International Women’s Day, congratulations to Suann and the many other female-led brands + companies we adore, we applaud you for being industry pioneers, champions for creative culture and amazing spirits in the company of fellow females. xx
Images courtesy of Appointed Co.
