Posts Tagged ‘Plain Goods’

Driving the back country roads and rolling hills of Litchfield County, one might pause to question if the view ahead is truly a slice of the Nutmeg State or the backdrop from a picturesque European postcard. Dotted with farms enveloped in fences and colonial homes clad in clapboard, the scene feels serendipitously set in a time-lapse somewhere between The Patriot and The Sound of Music.

Nestled in the tiny hamlet of New Preston, Plain Goods is a destination not only for Connecticut locals, but Manhattanites looking to trade cityscapes for landscapes, and vacationers passing through as they either enter or depart New England from the nearby state border. Originally located in a postage-size storefront on the edge of the village’s rolling waterfall, co-owners Michael DePerno and Andrew Fry had grander plans for their growing retail business, their sight set on a historic landmark a stone’s throw away that came on the market in 2018. Pavilion Hall, constructed in 1897 as a concert hall and celebration space for the Litchfield locals, had fallen into disrepair after sitting vacant for several years. A massive restoration ensued, not only expanding the team’s creative endeavor from a 700 sq.ft. cottage to a 6,000 sq.ft. hallmark for bucolic bliss, but earning the duo a 2019 Award of Merit from the Connecticut Trust for Historic Preservation.

Immediately upon crossing the threshold, visitors are welcomed into a two-story forum of meticulous merchandising. Delicately curated vignettes set the stage for DePerno and Fry’s vision, to celebrate impeccable craftsmanship, purity of form and nature’s ever changing palette. That vintage brass pillbox you never knew you needed wanted? A hand-sourced assortment to select from. Antique china you thought worthy only of Sunday dinner at your grandmother’s? Suddenly, a desire to eat every meal, maybe even Kellogg’s, from hand-painted porcelain patterns. It’s the kind of storytelling that makes everyday living feel elevated. At times like these, when our homes have become havens from the outside world, who isn’t in need of a little less chaos and lot more cozy?

Since moving into the larger space, the offering has expanded to include a broader assortment of men’s, women’s + children’s apparel and accessories, and even accessories for the furriest of four-legged friends. Looking to stock your pantry? There’s options for your larder too – Plain Goods Provisions, a range of delectables guaranteed to ensure that artisanal loaf is loaded with the loftiest of jams and your brioche french toast is dappled with nothing less than Grade A Vermont Maple.

Brick + Mortar needs us more than ever right now, so while the doors of Pavilion Hall are currently closed, Plain Goods virtual storefront is always open for window shopping, or for those in more dire need during these anxiety ridden times, unabashed retail therapy.

Plain Goods | 17 East Shore Road | New Preston, CT

All images via Plain Goods.

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