Posts Tagged ‘typography’

In the blink of an eye, travel (and let’s be honest, life) has taken on new meaning entirely. We’re optimistic the world will return to a state of normalcy (albeit defined differently from here forward) and we’ll find ourselves navigating new spots in traditional Gilded Getaway fashion. In the interim, like the rest of the country world, we’re relishing the quiet comforts of home while mentally adventuring to places high atop our list ‘to-visit.’

We discovered Vancouver-based Flourist in early 2019 and have since been creatively captivated by a relaunch with beautiful new branding, a picture perfect bakery and an unwavering company mission celebrating supply chain transparency. Originally founded in 2014 as Grain, the team behind the Canadian brand has been dedicated to providing consumers 100% traceable grains, beans and fresh-milled flours, exclusively sourced in Canada. “In a category dominated by opaque supply chains and mysterious origins, Flourist connects people with the sources of their food. Every product can be connected to the farmer who grew it.” In an era where scrutiny of everything we ingest, apply and encounter has become paramount to maintaining health and happiness, you’d be hard-pressed to ask a brand for anything more.

Working in collaboration with creative studio Glasfurd & Walker, the world of newly named Flourist provides not only delicious products, but a visual feast for the eyes. A reimagined brand mark reminiscent of flour mills past is the common ingredient across product packaging, brand signage and the necessary to-go tote. Defined as ‘nostalgic but with a modern touch’, the logo resides on a field of kraft, the most humble of papers in the design world and perhaps a nod to the humble farmers behind each grain and grassy pasture.

Out of their simple and sophisticated storefront, Flourist serves sourdough, sweet treats and specialty coffee in the company of many other menu items to the Vancouver community. If, similar to us, your mouth is watering but the miles are far, Flourist thankfully ships to locations across the United States and Canada. They also have an extensive recipe collection on their site, perfect for work-from-home days when something savory (or sweet) is just what the world demands.

Flourist | 3433 Commercial St, Vancouver, BC V5N 4E8, Canada

Images courtesy of Flourist and Glasfurd & Walker.

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